5 Cheaper Alternatives to Triple Whale That Don't Sell You Fake Data
Triple Whale costs $129-399/month for Facebook's modeled (made-up) attribution data. Here are 5 alternatives that cost less and give you real data.
1. BlackBox - $29-49/month
Save $100-350/month vs Triple Whale
- ✅ First-party tracking (not Facebook's guesses)
- ✅ 2-minute setup (not 2 hours)
- ✅ UTM-based truth (not modeled fiction)
- ✅ Simple dashboard (not overwhelming)
- ✅ See actual customer journeys
- ✅ Track real clicks to real purchases
Best for: Shopify stores spending $5-50K/month on ads who want accurate data without the enterprise price tag
2. Hyros - $99/month
Hyros is cheaper than Triple Whale but still pulls the same broken Facebook data. You're paying $99/month for a different dashboard showing the same lies.
Pros:
- • Cheaper than Triple Whale
- • Good call tracking features
- • Multi-channel support
Cons:
- • Still uses Facebook's modeled data
- • Complex setup process
- • Over-attribution issues
Verdict: Better price than Triple Whale, same fundamental problems
3. Google Analytics 4 - Free
GA4 is free but only shows Google's perspective. Still overcounts conversions. Terrible UI. But hey, it's free.
Pros:
- • Completely free
- • Deep integration with Google Ads
- • Powerful if you know how to use it
Cons:
- • Confusing interface
- • Steep learning curve
- • Google-centric view only
- • Still has attribution problems
Verdict: Great for free, terrible for e-commerce attribution
4. Spreadsheets + UTMs - Free
Export Shopify orders, filter by UTM parameters, build your own reports. 100% accurate but requires 2 hours/week of manual work.
Pros:
- • Completely free
- • 100% accurate (it's your data)
- • Full control and customization
Cons:
- • 2+ hours/week manual work
- • No real-time insights
- • Easy to make mistakes
- • Doesn't scale
Verdict: What BlackBox automates for you, for $29/month
5. Wicked Reports - $97/month
Slightly cheaper than Triple Whale, same problems. Uses Facebook API data. Complex setup. Over-attributes by 2-3x.
Pros:
- • Multi-touch attribution models
- • Email marketing integration
- • Custom reporting
Cons:
- • Still expensive at $97/month
- • Complex setup and learning curve
- • Relies on platform APIs (modeled data)
Verdict: Cheaper than Triple Whale, same broken foundation
The Real Problem With Triple Whale
It's not just the price. Triple Whale shows you Facebook's "modeled conversions" - statistical guesses about what might have happened. Post iOS-14, this data is 40-50% fiction. You're making million-dollar decisions on made-up numbers.
Example: Facebook says your ad got 100 conversions. In reality, 40 of those are "modeled" - meaning Facebook guessed they happened based on statistical models. You're optimizing ads based on guesses.
What You Actually Need
Track real clicks
UTM parameters show you exactly which ad, campaign, and channel drove each sale. No guessing. No modeling.
See customer journeys
First-party data shows you the actual path customers took from first click to purchase.
Know true ROAS
Stop relying on platform lies. See which campaigns actually make money.
Pay less than $129/month
Attribution shouldn't cost more than your ad spend. Get honest tracking at an honest price.
BlackBox vs Triple Whale: Real Numbers
| Your monthly ad spend: | $10,000/month |
| Triple Whale cost: | $129/month |
| BlackBox cost: | $29/month |
| You save per month: | $100/month |
| You save per year: | $1,200/year |
That's $1,200/year you could spend on more ads instead of tracking software.
Save $100/Month. Get Better Data.
7-day free trial. No credit card. Cancel anytime.
Try BlackBox Free →Join 500+ Shopify stores who switched from Triple Whale
The Bottom Line
You don't need to pay $129/month for Facebook's guesswork. You don't need complex dashboards that require a data scientist to interpret. You need simple, accurate tracking that shows you which ads actually drive sales.
That's BlackBox. Real clicks. Real journeys. Real attribution. For 75% less than Triple Whale.