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Order BB-1002

Completed

Mike Rodriguez

$127.50
October 3, 2025 at 11:23 PM
Touchpoints
3
First Touch
email
Last Touch
email
Journey Length
1 day

Customer Journey

1 day before purchase

Opened weekly digest

Campaign: weekly_digest

email
30 minutes before purchase

Clicked abandoned cart email

Campaign: abandoned_cart_sequence

email
October 2, 2025 at 11:53 PM

Purchased

Order #BB-1002 • $127.50

email

Attribution Breakdown

See how different attribution models credit this sale across the customer journey

First Touch

100% credit to first interaction
email
100%
email

Last Touch

100% credit to last interaction
email
email
100%

Linear

Equal credit across all touchpoints
email
50%
email
50%

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