Order BB-1003

Completed

Emma Thompson

$89.99

October 3, 2025 at 11:23 PM

Touchpoints

First Touch

google

Last Touch

organic

Journey Length

2 days

Customer Journey

2 days before purchase

Clicked Google Ad

Campaign: summer_sale_2024

google

12 hours before purchase

Clicked retargeting ad

Campaign: retargeting_q3

google

45 minutes before purchase

Returned directly

Typed URL directly

organic

October 1, 2025 at 12:08 PM

Purchased

Order #BB-1003 • $89.99

organic

Attribution Breakdown

See how different attribution models credit this sale across the customer journey

First Touch

100% credit to first interaction

google

100%

google

organic

Last Touch

100% credit to last interaction

google

organic

100%

Linear

Equal credit across all touchpoints

google

33%

google

33%

organic

33%

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