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Order BB-1004

Completed

Alex Kumar

$234.00
September 29, 2025 at 11:23 PM
Touchpoints
4
First Touch
facebook
Last Touch
organic
Journey Length
3 days

Customer Journey

3 days before purchase

Clicked carousel ad

Campaign: spring_promo

facebook
3 hours before purchase

Swiped up on story

Campaign: influencer_collab

instagram
22 minutes before purchase

Returned directly

Typed URL directly

organic
September 29, 2025 at 02:45 AM

Purchased

Order #BB-1004 • $234.00

organic

Attribution Breakdown

See how different attribution models credit this sale across the customer journey

First Touch

100% credit to first interaction
facebook
100%
instagram
organic

Last Touch

100% credit to last interaction
facebook
instagram
organic
100%

Linear

Equal credit across all touchpoints
facebook
33%
instagram
33%
organic
33%

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