Order BB-1018

Completed

Marcus Johnson

$387.00

September 23, 2025 at 11:23 PM

Touchpoints

First Touch

facebook

Last Touch

organic

Journey Length

11 days

Customer Journey

11 days before purchase

Watched video ad

Campaign: spring_promo

facebook

9 days before purchase

Clicked text ad

Campaign: summer_sale_2024

google

7 days before purchase

Opened newsletter

Campaign: weekly_digest

5 days before purchase

Organic search

Product reviews search

google

2 days before purchase

Clicked retargeting

Campaign: retargeting_dynamic

facebook

2 hours before purchase

Returned directly

Bookmarked site

organic

September 23, 2025 at 01:23 AM

Purchased

Order #BB-1018 • $387.00

organic

Attribution Breakdown

See how different attribution models credit this sale across the customer journey

First Touch

100% credit to first interaction

facebook

100%

google

facebook

organic

Last Touch

100% credit to last interaction

facebook

google

facebook

organic

100%

Linear

Equal credit across all touchpoints

facebook

17%

google

17%

google

17%

facebook

17%

organic

17%

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