Order BB-1020

Completed

Tyler Scott

$91.25

September 16, 2025 at 11:23 PM

Touchpoints

First Touch

instagram

Last Touch

facebook

Journey Length

3 days

Customer Journey

3 days before purchase

Viewed organic reel

Campaign: brand_awareness

instagram

1 day before purchase

Saw dynamic retargeting

Campaign: retargeting_dynamic

facebook

1 hour before purchase

Clicked flash sale ad

Campaign: flash_sale_24h

facebook

September 13, 2025 at 12:23 AM

Purchased

Order #BB-1020 • $91.25

facebook

Attribution Breakdown

See how different attribution models credit this sale across the customer journey

First Touch

100% credit to first interaction

instagram

100%

facebook

Last Touch

100% credit to last interaction

instagram

facebook

100%

Linear

Equal credit across all touchpoints

instagram

33%

facebook

33%

facebook

33%

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