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Order BB-1025

Completed

Olivia Martinez

$276.50
October 5, 2025 at 11:23 PM
Touchpoints
4
First Touch
facebook
Last Touch
email
Journey Length
4 days

Customer Journey

4 days before purchase

Clicked carousel ad

Campaign: lookalike_audience

facebook
2 days before purchase

Searched brand

Campaign: brand_search

google
3 hours before purchase

Opened discount email

Campaign: new_subscriber_welcome

email
September 10, 2025 at 02:23 AM

Purchased

Order #BB-1025 • $276.50

organic

Attribution Breakdown

See how different attribution models credit this sale across the customer journey

First Touch

100% credit to first interaction
facebook
100%
google
email

Last Touch

100% credit to last interaction
facebook
google
email
100%

Linear

Equal credit across all touchpoints
facebook
33%
google
33%
email
33%

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