Free UTM Link Builder
Create trackable campaign links in seconds. Perfect for Google Analytics, Facebook Ads, and email marketing.
Quick Templates
Enter the page you want to link to
Auto-formatted to lowercase with underscores
Why Use UTM Parameters?
Track Campaign Performance
See which ads, emails, and posts drive sales. Know exactly what's working.
Measure ROI
Know exactly where to spend your marketing budget for maximum return.
Stop Guessing
Get real data on what works instead of relying on hunches and assumptions.
UTM Best Practices
- Always use lowercase - UTM parameters are case-sensitive
- Be consistent with naming - Use the same conventions across all campaigns
- Use underscores not spaces - Makes URLs cleaner and easier to read
- Document your conventions - Keep a spreadsheet of your naming system
- Test links before launching - Click your links to verify they work correctly
Ready for Advanced Attribution?
UTM links tell you where traffic comes from. But what if customers click 3 different ads before buying?
Which ad gets credit?
BlackBox automatically tracks the full customer journey
Perfect for Shopify Stores
- Shows traffic sources
- Last-click only
- Manual UTM setup
- Complex interface
- Multi-touch attribution
- Auto-classifies campaigns
- Built for Shopify
- 5-minute setup
- Multi-touch attribution
- Complex features
- Expensive for small stores
- 30-minute setup
Start with this free UTM builder. Upgrade to BlackBox when you need multi-touch attribution.
Frequently Asked Questions
What are UTM parameters?
UTM parameters are tags added to URLs that help analytics tools track where your traffic comes from. They include source, medium, campaign name, and optional content/term parameters.
Are UTM links free?
Yes! UTM parameters are completely free and work with Google Analytics, Facebook Ads, and any analytics tool. This UTM builder is free to use with no account required.
Do I need BlackBox to use UTM links?
No. This UTM builder is completely free. BlackBox adds multi-touch attribution on top of UTM tracking, showing you the full customer journey across multiple touchpoints before purchase.
How do UTM links work with BlackBox?
BlackBox reads your UTM parameters and builds a complete customer journey showing all touchpoints before purchase. Instead of just seeing "last click," you see every ad, email, and post that influenced the sale.