Create trackable campaign links in seconds. Perfect for Google Analytics, Facebook Ads, and email marketing.
Enter the page you want to link to
Auto-formatted to lowercase with underscores
See which ads, emails, and posts drive sales. Know exactly what's working.
Know exactly where to spend your marketing budget for maximum return.
Get real data on what works instead of relying on hunches and assumptions.
| Parameter | What It Tracks | Example Value |
|---|---|---|
| utm_source | Where the traffic comes from | facebook, google, newsletter |
| utm_medium | The marketing channel type | cpc, email, social, display |
| utm_campaign | The specific campaign name | summer_sale, launch_2026 |
| utm_content | Which ad or link variant was clicked | banner_top, cta_blue |
| utm_term | The paid search keyword | running_shoes, best_crm |
Consistent UTM naming is critical for Shopify stores because your attribution data is only as clean as your tags. If one team member tags a Facebook campaign as utm_source=Facebook and another uses utm_source=facebook, your analytics will split the same channel into two separate line items. Over time, inconsistent naming makes it impossible to compare performance across campaigns.
Establish a simple convention before your first campaign goes live: always lowercase, use underscores instead of spaces, and keep source names short and recognizable. Document these rules in a shared spreadsheet so every team member and agency follows the same format. Clean UTM data feeds directly into tools like BlackBox Attribution, where accurate tags mean accurate journey mapping.
UTM links tell you where traffic comes from. But what if customers click 3 different ads before buying?
Which ad gets credit?
Want to understand the full picture? Learn how Shopify attribution tracking works.
Start with this free UTM builder. Upgrade to BlackBox when you need multi-touch attribution.
UTM parameters are tags added to URLs that help analytics tools track where your traffic comes from. They include source, medium, campaign name, and optional content/term parameters.
Yes! UTM parameters are completely free and work with Google Analytics, Facebook Ads, and any analytics tool. This UTM builder is free to use with no account required.
No. This UTM builder is completely free. BlackBox adds multi-touch attribution on top of UTM tracking, showing you the full customer journey across multiple touchpoints before purchase.
BlackBox reads your UTM parameters and builds a complete customer journey showing all touchpoints before purchase. Instead of just seeing "last click," you see every ad, email, and post that influenced the sale.
Reviews from the Shopify App Store
“Great app, easy to install, and way more affordable than the big-name attribution tools. Helps me make smarter decisions about my ad spend. Support has been responsive too. Worth every penny.”
LooksPretty
“This is a good app. I simply tried the app, and I would say it exceeded my expectations. The setup has been very easy and I got some pretty good insights. Support has been very responsive.”
Hustle Wear
“I was skeptical at $19/mo but this thing actually nails attribution better than tools I've paid way more for.”
Sydney Padel Club